We Turn Portfolio Companies Into Digital Powerhouses
Insight Edge Analytics is your embedded C-suite partner We're fluent in both marketing and finance, bridging the gap that others can't. Our expertise transforms marketing strategies into tangible revenue growth and EBITDA impact.
Amplify your portfolio growth with InsightEdge Anaytics
01 Due Diligence
Uncover hidden growth levers. Our due diligence support goes beyond the surface to identify the highest-impact marketing opportunities for investment targets. We also are skilled at putting on our detective hats and helping you separate fact from spin.
02 Value Creation
We work hand-in-hand with your portfolio companies to develop and execute data-driven marketing strategies that drive rapid and sustainable growth. InsightEdge helps audit, plan and guide execution on a digital and revenue growth acceleration plans.
03 Marketing Analytics
We transform data into clear insights, enabling smarter decisions and more effective marketing strategies. InsightEdge delivers transformative insights through marketing analytics.
04 AI & Automation
We leverage the power of artificial intelligence and marketing automation to streamline operations, improve efficiency, and maximise ROI. InsightEdge leverages AI & Automation to supercharge your marketing efforts.
05 Fractional Growth Lead
Quickly build, staff, and execute a transferable Growth Marketing operation within the business. InsightEdge Fractional Growth Leads maximise speed-to-value and set clients up for autonomous long-term success
InsightEdge Origin Story
Founded in 2021 by Alex London, InsightEdge was born out of a unique blend of expertise in private equity, investor relations, and digital marketing. With over 12 years of experience working alongside investors and fund managers, Alex developed a deep understanding of deal life cycles and the critical role marketing plays in driving EBITDA and other key financial performance metrics.
Throughout his career, Alex built and nurtured valuable relationships, connecting fund managers with investors while gaining insight into the pain points surrounding marketing due diligence. He recognized a significant gap in how marketing levers were influencing financial outcomes but often lacked the in-depth analysis to support value creation.
Fueled by a passion for finance and digital strategy, Alex leveraged his knowledge to create InsightEdge—a consulting firm that bridges the gap between marketing performance and financial success, offering private equity firms and portfolio companies a powerful new approach to unlocking growth and maximising returns.
About InsightEdge
InsightEdge is a digital marketing consulting firm that bridges the gap between marketing strategy and financial implications. Rooted in a deep understanding of the office of the CMO, InsightEdge works at the intersection of marketing and finance to drive strategic value.
Our services encompass the entire marketing function, including strategic marketing planning, performance analytics, marketing technology integration, and campaign execution. We also offer interim leadership and transformation solutions.
Across all of InsightEdge services, clients benefit from our expertise in data-driven insights, marketing-specific technology, and finance-led strategies. InsightEdge is based in London, with a team of 28 members around the globe.
Our Approach
By aligning our expertise with your vision, we craft tailored solutions that catalyse growth and ensure the realisation of strategic objectives
01
Focus on 'Big 5' levers
Our analysis unpacks how changes to the 5 major digital marketing levers flow through to revenue
02
Define the timeline
Depending on the nature of the engagement, projects can range from a few weeks for due diligence up to 3 months or more for value creation or fractional growth support
03
Crystallise the plan and assess the financial impact
We leverage our extensive partner network to build best-in-class marketing motions and provide executive-level dashboards and models to quantify and monitor the financial impact
We don't just build reports, we deliver results. Our data-driven analyses provide a clear roadmap for growth.
Frequently Asked Questions
Do you have any questions?
If you have any questions regarding any topic please submit your email and we will be happy to deal your request
What types of private equity firms do you typically work with?
We collaborate with a diverse range of private equity firms. Many of our clients have limited in-house marketing expertise, and we become their go-to partner for marketing diligence and value creation initiatives. We also work alongside firms with established marketing Centers of Excellence, providing fresh insights and complementary perspectives to augment their strategies.
How do you measure and track results?
We prioritize establishing robust marketing analytics infrastructure to accurately measure outcomes. Our team coaches client personnel to facilitate knowledge transfer and build sustainable capabilities. We also develop executive dashboards that clearly demonstrate the financial impact of implemented initiatives, ensuring transparency and accountability throughout the engagement.
What differentiates InsightEdge from traditional management consulting firms?
InsightEdge combines the intellectual rigor of top-tier management consulting with the practical expertise of a world-class marketing agency. As seasoned practitioners and operators, we deliver strategies that are not only ambitious but also realistic, achievable, and battle-tested. This unique blend ensures our clients receive actionable insights that drive real-world results.
How do you tailor your approacg to different portfolio companies?
Our process begins with a comprehensive outside-in analysis to identify opportunities and quick wins. This initial assessment shapes the project scope, which we continuously refine in partnership with client leadership. Our flexible approach ensures that each engagement delivers tangible impact, tailored to the unique needs of each portfolio company.
How long is a typical engagement?
We avoid a one-size-fits-all approach, instead tailoring our engagements to meet your specific business needs. While durations vary, due diligence projects typically span less than a month, value creation initiatives often run for about 3 months, and fractional growth lead roles can range from a few months to a year or more, depending on your requirements.
Other questions or requests? Send us an email to: info@insightedgeanalytics.com
Contact Us
We would love to hear from you so please fill out the contact form for any enquires you may have
0797 9396 084
Frequently Asked Questions
Do you have any questions?
If you have any questions regarding any topic please submit your email and we will be happy to deal your request
What types of private equity firms do you typically work with?
We collaborate with a diverse range of private equity firms. Many of our clients have limited in-house marketing expertise, and we become their go-to partner for marketing diligence and value creation initiatives. We also work alongside firms with established marketing Centers of Excellence, providing fresh insights and complementary perspectives to augment their strategies.
How do you measure and track results?
We prioritize establishing robust marketing analytics infrastructure to accurately measure outcomes. Our team coaches client personnel to facilitate knowledge transfer and build sustainable capabilities. We also develop executive dashboards that clearly demonstrate the financial impact of implemented initiatives, ensuring transparency and accountability throughout the engagement.
What differentiates InsightEdge from traditional management consulting firms?
InsightEdge combines the intellectual rigor of top-tier management consulting with the practical expertise of a world-class marketing agency. As seasoned practitioners and operators, we deliver strategies that are not only ambitious but also realistic, achievable, and battle-tested. This unique blend ensures our clients receive actionable insights that drive real-world results.
How do you tailor your approacg to different portfolio companies?
Our process begins with a comprehensive outside-in analysis to identify opportunities and quick wins. This initial assessment shapes the project scope, which we continuously refine in partnership with client leadership. Our flexible approach ensures that each engagement delivers tangible impact, tailored to the unique needs of each portfolio company.
How long is a typical engagement?
We avoid a one-size-fits-all approach, instead tailoring our engagements to meet your specific business needs. While durations vary, due diligence projects typically span less than a month, value creation initiatives often run for about 3 months, and fractional growth lead roles can range from a few months to a year or more, depending on your requirements.
Other questions or requests? Send us an email to: info@insightedgeanalytics.com
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